Test your overseas market before committing big budgets. We help brands explore new markets, design overseas-ready assets and test real customer demand through a focused 30-day growth programme.
BUILT FORMarket Research ·
Localised Messaging ·
Landing Pages ·
Outreach Systems ·
90-Day Roadmap
PROBLEM
Going overseas without testing is expensive.
Most brands don't fail overseas because their product is bad. They fail because the market was never properly tested.
01 / MESSAGING
Your message may not travel well.
What works in your home market may not create the same response overseas.
02 / LANDING
Your landing page may not be ready.
A translated website is not a market-ready landing page.
03 / CAMPAIGN
Your campaign may be too early.
Before spending heavily on ads, you need to know which audience and message are worth testing.
04 / OUTREACH
Your sales team may lack the story.
Overseas customers, agents and partners need a clear reason to respond.
METHOD
Explore. Design. Test.
EDT is built around a simple operating method. Three phases, one focused outcome.
PHASE 01 / EXPLORE
Explore.
Understand the market before entering it. We study target market, customer profile, competitors, channels and trust barriers.
⬡
PHASE 02 / DESIGN
Design.
Turn your offer into something the market can understand. Market translation, not language translation.
⬢
PHASE 03 / TEST
Test.
Collect real signals before scaling. We activate a lean demand test through pages, outreach or small campaigns.
◈
PROGRAMME · 30 DAYS
What happens in 30 days.
A practical 4-week sprint. Each week ends with deliverables you can use.
Do not guess your overseas market. Test it with a clear system.
30-DAY PROGRAMME
Test your overseas market in 30 days.
A focused growth programme for brands entering Singapore, Southeast Asia and English-speaking markets.
PACKAGES
Choose your starting point.
Three programmes for three readiness levels. All in your local currency.
Display in
PACKAGE / 01
Market Signal Sprint
SGD2,500
7-DAY RESEARCH SPRINT
For companies still deciding which market to enter.
Market opportunity scan
Competitor review
Target audience profile
Channel recommendation
Outcome:A clearer view of whether the market is worth testing.
PACKAGE / 02
30-Day Growth Programme
SGD9,800
FULL 30-DAY PROGRAMME
For companies ready to test one market with practical execution.
Market research + competitor snapshot
Messaging framework
Landing page copy & structure
Lead capture flow
Outreach email sequence
90-day roadmap
Outcome:A complete overseas market test setup with real early signals.
PACKAGE / 03
Overseas Growth Desk
SGD4,500/month
MONTHLY · MIN 3 MONTHS
For companies needing ongoing external market support.
Monthly content planning
Landing page optimisation
Campaign updates
Lead generation support
Email / LinkedIn outreach
Outcome:A flexible external growth desk for continued development.
One market. 30 days. Real signals.
Start with one focused programme. Decide what's next with evidence.
THE EDT METHOD
Explore. Design. Test.
Three phases, one focused outcome: a market test you can act on — not a strategy deck that sits unused.
PHASE 01 / EXPLORE
Explore.
Understand the market before entering it. We study target market, customer profile, competitors, channels, trust barriers and early opportunities.
⬡
PHASE 02 / DESIGN
Design.
Turn your offer into something the market can understand. We rebuild your message for overseas audiences. Market translation, not language translation.
⬢
PHASE 03 / TEST
Test.
Collect real signals before scaling. We activate a lean demand test through landing pages, outreach workflows or small campaign experiments.
◈
INPUT
What we need from youCurrent offer, target geography, existing sales material, rough budget range and the market question you need answered.
We keep the intake light so the sprint can start without weeks of discovery meetings.
WORKFLOW
How the work movesResearch becomes positioning, positioning becomes a test page, the page becomes outreach and measurable signal capture.
Every phase produces something usable. No throwaway strategy decks.
OUTPUT
What you can decide afterWhether the market is worth deeper investment, which audience responded, which message converted and what to build next.
The final output is a clear 90-day roadmap based on evidence from the test.
SERVICES
Build the system before you scale.
Research, message, landing page and outreach system — everything you need to test and enter new markets.
01 / RESEARCH
Market Entry Research
Understand the market before entering it. Competitor analysis, customer mapping, channel research.
02 / MESSAGING
Overseas Messaging
Rebuild your offer for a new market. English or bilingual messaging, campaign angles, objection handling.
03 / LANDING
Landing Page & Lead Capture
A market-ready landing page for testing demand. Conversion copy, trust sections, CTA flow.
DELIVERABLE 01
Market Signal Report
Competitor map, customer segments, channel notes, trust barriers and a first view of where demand may appear.
DELIVERABLE 02
Messaging System
Positioning, headline angles, proof points, objections, FAQ and localised CTA language for the chosen market.
DELIVERABLE 03
Landing Experience
A focused page structure with copy, conversion flow, lead capture logic and tracking recommendations.
DELIVERABLE 04
Outreach Kit
Email or LinkedIn sequences, lead qualification notes and a practical follow-up script for your team.
CASE NOTES
Work, not decoration.
We present work through the problem solved, the system built and the market outcome being tested.
CASE 01 / EDUCATION
Turning a regional MBA offer into a market-ready lead path.
A Singapore education brand needed clearer overseas messaging before spending on paid traffic. We rebuilt the programme narrative, clarified partner trust signals and designed a conversion path for prospective students.
MARKET: SEASYSTEM: LANDING + CRMSTATUS: ACTIVE TEST
CASE 02 / SERVICES
Packaging a consulting offer for English-speaking buyers.
The original pitch depended on founder explanation. We turned it into a sharper offer page, qualification form and outbound message set that a sales team could use without improvising.
MARKET: SG / UKSYSTEM: POSITIONINGSTATUS: READY
CASE 03 / CREATIVE
Testing demand before opening a second-market studio.
Instead of launching a full local operation, the team tested demand with a focused landing page, lead capture flow and a short-list of B2B outreach angles.
MARKET: TH / SGSYSTEM: DEMAND TESTSTATUS: REVIEW
CASE 04 / B2B
Creating a partner-ready story for overseas distribution.
We translated a product-led sales story into a partner narrative: who it serves, why it matters now, what proof matters and how to introduce it in the first meeting.
MARKET: ASEANSYSTEM: PARTNER KITSTATUS: IN USE
ABOUT
We help brands become market-ready overseas.
EDT Global was built for companies that want to expand beyond their home market but need practical support before making large investments.
Expansion gets expensive when teams confuse translation with market readiness.
We work best with founders, education brands, service businesses and B2B teams preparing for Singapore, Southeast Asia or English-speaking markets.
Our bias is practical: one market, one clear offer, one measurable test before a larger launch.
EDT stands for Explore, Design, Test. It is a way to reduce guesswork before budgets, hires and agencies multiply.
Based in Singapore, built for cross-border operators who need strategy and execution in the same room.
PRINCIPLE 01
Evidence before scale.
Do not treat a market as validated because a competitor exists there. Validate your own offer, audience and message.
PRINCIPLE 02
Localisation is not translation.
Words matter, but so do proof, pricing, objections, trust markers, channels and response behaviour.
PRINCIPLE 03
Small tests should still feel premium.
A lean experiment can look serious. The buyer should never feel they are part of a rough draft.
PRINCIPLE 04
Build assets your team can reuse.
Every sprint should leave behind reusable copy, pages, sequences, notes and decisions.
CONTACT
Let's test your next market.
Tell us where you want to go, what you are selling and what kind of overseas growth support you need.
REQUEST A MARKET REVIEW
Tell us where you want to go.
We review every enquiry within 48 hours. One human reviews, not a bot.